CR2 Empreendimentos Imobiliários ("CR2" or "the Company") is one of the leading real estate developers in the Rio de Janeiro and São Paulo metropolitan areas. CR2 created and implemented our unique business model focused exclusively on real estate development based on project-specific partnerships controlled by the Company. Unlike many traditional builders and developers in Brazil, we are a pure real estate developer because we form partnerships for each project with the local contractors and builders, taking advantage of their specific expertise, which is necessary for the successful execution of each project.
By maintaining control of these partnerships, CR2 is able to actively manage the level of risk and liquidity by determining when or even whether development occurs, the speed of the development, and cost and pricing structure, and thereby optimize sales velocity and the return for the level of risks.
The Company believes that its model based on partnerships, which they control in the fragmented Brazilian real estate market fosters multiple development opportunities that enables to operate efficiently across the market—from high to low-end residential segments, to office buildings and shopping centers, varying the strategy according to the market conditions.
By forming project-specific partnerships, CR2 believes that it gains several advantages over traditional builders, which include the following:
Last Update on September 16, 2013